Creating an environment that engages the hearts and minds of its members is critical to creating a unique and attractive value proposition. Understanding what engages your members’ hearts and minds is the first step in the process of creating a unique value proposition.
Understanding the link between member loyalty and employee buy-in is one of the most powerful paths to turning your members into fanatical brand loyalists.
Great businesses understand and leverage those internal attributes that give them a competitive advantage in the marketplace. By defining these attributes then creating strategies to execute upon them allows clubs to leapfrog the competition.